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WTOP Gretchen Comey, Heart+Mind Strategies March 12, 2014 WTOP 2014 Beltway Poll: March Full Analysis

HIGHLIGHTS The following highlights topline findings from the March 2014 WTOP Beltway Poll: More than a quarter (28% total, 34% within the District) of DC area residents are extremely concerned that their personal financial or identification information could be hacked + Nearly half (47%) highly concerned (rating 4 or 5 on a 5-point scale) + The more security changes made, the more likely they were to be highly concerned about having their information hacked: Those who made no changes, 29% are highly concerned (top 2) Those who made at least one change, 39% are highly concerned Those who made at least 2 changes, 54% are highly concerned + Just 12% are not at all concerned + Women are more likely then men to be concerned at all (17% of men not at all concerned vs. 7% of women) + DC area residents ages 18-34 are much less likely to be concerned at all (19% not at all concerned), only one third express high concern (34% top 2) In light of recent security breaches, more than eight-in-ten (84%) have made at least one change in their lives to protect their personal financial/identification information + More than half of DC area residents have changed usernames/passwords (60%) and/or updated/automated security software on their computer, tablet, or device (59%) + While a third report other measures such as using debit cards less often (37%) and/or signed up for an identity or credit monitoring service (33%) + Notably, those living in the District are much less likely to have signed up for an identity monitoring service (20%) compared to other DC metropolitan area residents + Those living in VA or MD are more likely than those living in the District to have made 3 or 4 of the 4 changes tested (35% vs. 24% respectively) + Those most likely to make the most changes (3+) are Black/African Americans (44%), Independents (41%), Ages 35-54 (40%) When it comes to trade offs between personal privacy and national security, DC area residents are divided. + Overall the slightest majority believes the benefits of the surveillance program are worth giving up a little privacy + In VA, its a 50/50 split + In MD, a slight majority believe the benefits are worth giving up a little privacy

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In DC, a slight majority believe protecting personal privacy is more important than potential security benefits that might be gained + Those most likely to believe the benefits of surveillance are worth giving up some personal privacy: + Have high degree of confidence in Washington elected officials to use the data as promised (75%) + Black/African Americans (62%) + Democrats (59%) + Have moderate level of confidence in Washington elected officials to use the data as promised (58%) + Ages 34-55 (56%) + Maryland residents (55%) + Those most likely to believe that protecting personal privacy is more important than potential benefits to be gained my surveillance: + Have little to no confidence in Washington elected officials to use the data as promised (69%) + Asian, American Indian, Alaska Native, other races (60%) + Ages 18-34 (55%) + DC residents (54%) + Independents (54%) On a scale of 0-10, DC area residents give an average rating of 4.3 in terms of the level of confidence they have in Washington elected officials to use the collected data from the surveillance program just for the purposes of monitoring suspected terrorist and preventing potential attacks. Nearly one-in-five (19%) report having absolutely no confidence in Washington. + Those most likely to have high degree of confidence (top 3 provided rating of 8,9,or 10) + Black/African Americans (26%) + Democrats (25%) + Believe the benefits of surveillance are worth giving up a little personal privacy (25%) + Ages 55+ (23%) + Those most likely to have little to no confidence (bottom three provided rating of 0,1,or 2) + Hispanics (47%) + Believe protecting privacy is more important than potential benefits from surveillance (46%) + Republicans (44%) + Independents (40%)

TOPLINE RESULTS

Q400. Over the last several months, there have been multiple security breaches nationwide at retailers and universities relating to personal identification and or financial information. How concerned you are that your personal financial or identification information will be hacked? Please push a number between 1 and 5, where a 1 means you are not at all concerned and a 5 means you are extremely concerned.
TOTAL 607 47% 74% 28% 19% 27% 14% 12% 53% 26% 3.4 DC 107 48% 73% 34% 14% 25% 9% 18% 52% 27% 3.4 VA/MD 500 46% 74% 27% 19% 28% 15% 11% 54% 26% 3.4 VA 230 44% 73% 24% 20% 28% 17% 11% 56% 27% 3.3 MD 270 48% 75% 29% 19% 27% 13% 12% 52% 25% 3.4

Weighted Base TOP 2 BOX TOP 3 BOX (5) Extremely concerned (4) (3) (2) (1) Not at all concerned BOTTOM 3 BOX BOTTOM 2 BOX MEAN

Q410. In light of increased occurrences of these types of security breaches, which of the followingif anychanges have you made in your life:
SUMMARY TABLE OF YES Weighted Base Have you changed account usernames and/or passwords? Have you updated or automated security software on your computer, tablet, or mobile device? Are you using debit cards less often? Have you signed up for an identity or credit monitoring service? SUMMARY TABLE OF NO Weighted Base Have you signed up for an identity or credit monitoring service? Are you using debit cards less often? Have you updated or automated security software on your computer, tablet, or mobile device? Have you changed account usernames and/or passwords? TOTAL NUMBER OF CHANGES MADE Weighted Base No changes TOTAL 607 16% TOTAL 607 DC 107 VA/MD 500 VA 230 MD 270

60% 59% 37% 33% TOTAL 607

50% 47% 37% 20% DC 107

61% 61% 36% 35% VA/MD 500

62% 64% 33% 35% VA 230

60% 58% 39% 35% MD 270

67% 63% 41% 40% DC 107 23%

80% 63% 53% 50% VA/MD 500 15%

65% 64% 39% 39% VA 230 14%

65% 67% 36% 38%

65% 61% 42% 40% MD 270 16%

1 change 2 changes 3+ changes

23% 27% 34%

30% 24% 24%

23% 27% 35%

21% 30% 35%

24% 25% 36%

Q450. As you may know, the US government authorized a significant surveillance program that permits the monitoring and recording of US residents email and phone activity. The intent of this program is to identify and track suspected terrorists and prevent future attacks domestically and abroad. Thinking about this surveillance program, please indicate which of the following two points of view, is closest to your own opinion:
TOTAL 607 DC 107 VA/MD 500 VA 230 MD 270

Weighted Base The benefits gained by monitoring US residents' phone and email communications in order to protect against future attacks outweighs giving up some degree of personal privacy Protecting the privacy of US residents' personal phone and email communications from the government outweighs any potential security benefits that might be gained

52%

46%

53%

50%

55%

48%

54%

47%

50%

45%

Q455. Now, please think about how much CONFIDENCE you have in Washington elected officials to use the collected data just for the purposes of monitoring suspected terrorists and preventing any potential attacks. If 0 represents absolutely no confidence and 10 represents absolute confidence, Please press the number between 0 and 10.
TOTAL 607 8% 18% 6% 2% 9% 10% 6% 21% 7% 7% 8% 5% 19% 32% 24% 4.3 DC 107 10% 18% 8% 1% 8% 14% 8% 15% 8% 5% 8% 11% 12% 31% 23% 4.6 VA/MD 500 8% 18% 6% 2% 10% 10% 5% 22% 6% 7% 8% 4% 20% 32% 24% 4.3 VA 230 7% 15% 4% 2% 8% 11% 7% 20% 8% 5% 10% 3% 20% 34% 24% 4.2 MD 270 9% 20% 7% 2% 11% 9% 4% 23% 5% 9% 5% 4% 20% 30% 25% 4.4

Weighted Base TOP 2 BOX (9-10) TOP 3 BOX (8-10) (10) Absolute confidence (9) (8) (7) (6) (5) (4) (3) (2) (1) (0) Absolutely no confidence BOTTOM 3 BOX (0-2) BOTTOM 2 BOX (0-1) MEAN

DEMOGRAPHICS TOTAL Weighted Base Male Female DC 607 48% 52% VA/MD 107 48% 52% VA 500 48% 52% MD 230 48% 52% TOTAL 270 48% 52%

Weighted Base 18-34 (NET) 18-24 25-29 30-34 35-54 (NET) 35-39 40-44 45-49 50-54 55+ (NET) 55-59 60-64 65-69 70-74 Over 75 Prefer not to answer

TOTAL 607 24% 6% 8% 10% 42% 7% 7% 11% 17% 34% 6% 8% 7% 4% 9% 1% TOTAL 607 39% 3% 19% 2% 5% 6% 2% 2% 51% 9% 2% 3% 5% 17% 16% 10%

DC 107 27% 11% 5% 11% 21% 6% 0 7% 8% 51% 8% 10% 9% 9% 14% 1% DC 107 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 100%

VA/MD 500 23% 5% 8% 10% 44% 7% 8% 12% 18% 32% 5% 8% 7% 4% 8% 1% VA/MD 500 46% 4% 22% 2% 6% 8% 2% 2% 54% 9% 2% 3% 5% 18% 17% 0

VA 230 24% 6% 5% 13% 47% 9% 9% 11% 18% 28% 6% 8% 6% 3% 5% 0 VA 230 100% 8% 48% 4% 14% 16% 5% 5% 0 0 0 0 0 0 0 0

MD 270 23% 5% 10% 7% 42% 6% 6% 12% 17% 34% 5% 8% 7% 4% 10% 1% MD 270 0 0 0 0 0 0 0 0 100% 17% 3% 6% 10% 32% 31% 0

Weighted Base VIRGINIA (NET) Arlington Fairfax Fauquier Loudoun Prince William Spotsylvania Stafford MARYLAND (NET) Anne Arundel Calvert Charles Frederick Montgomery Prince George's District of Columbia

Weighted Base Republican Democrat Independent Something else Not sure Prefer not to answer

TOTAL 607 17% 42% 28% 7% 1% 4% TOTAL 607 58% 4% 22% 1% 5% 5% 0 5%

DC 107 8% 58% 18% 10% 1% 3% DC 107 35% 0 48% 0 1% 9% 0 7%

VA/MD 500 19% 39% 29% 7% 1% 4% VA/MD 500 60% 5% 18% 2% 5% 5% 0 5%

VA 230 24% 29% 35% 8% 1% 3% VA 230 63% 7% 11% 3% 9% 3% 0 4%

MD 270 14% 48% 25% 6% 1% 5% MD 270 58% 3% 25% 1% 2% 6% 0 5%

Weighted Base White Hispanic Black or African-American American-Indian or Alaskan Native Asian Other Not sure Prefer not to answer